As she considers her recently completed third album, Pixie Lott is filled with excitement as she relaxes in the top floor restaurant of a members’ club near her East London home.
The powerfully voiced blonde’s two albums to date – Turn It Up and Young Foolish Happy – have established her as an international star, but on the self-titled third release she’s focusing on the vintage soul that is her first love.
“It’s definitely been my favourite album to make,” Pixie, 23, says. “It’s my favourite type of music. My voice gets more room to breathe. I’ve worked with a smaller group of people, so I got to know everyone well.
“On the other albums, I’ve lived in LA for two months and every day there’d be a different person with different sounds, different writers and producers.
“It was hard to get a rhythm, but with this album there’s been a consistency throughout. It represents me more.”
A product of London’s Italia Conti stage school, Pixie’s talent shone from an early age, but she insists that personal control was always important.
“I was looking online for producers and managers from when I was 11,” she says. “When I signed my deal I was 15. My album didn’t come out until I was 18. I learned so much behind the scenes – I was definitely much more prepared.”
Although she was once a stand-in judge on The X Factor, Pixie never considered the talent show route.
“I always had something in the pipeline,” Pixie says. “But a lot of people don’t have a clue where to start. Those shows are great for people like that.”
Her new single Lay Me Down is a typically gutsy Pixie performance, with an accompanying video flaunting her curves in a bikini. Does she feel that with Miley and Rihanna setting the trend, there’s pressure for female
performers to be more revealing and explicit?
“There’s a lot of artists around expressing themselves in a risqué sort of way,” she says. “I don’t think there’s a pressure if you’re a new artist and want to stand there in a plain black dress. I don’t think people would think it weird.
“You don’t want to give a bad example – at the same time, the most important thing is to be true to yourself and I’m sure there are lots of young girls who feel like Miley Cyrus. They have the same personality and they look up to her because it’s how they want to express themselves as well.
“I do think she is in control and making her own decisions. I don’t think it’s her label or manager saying wear less or do this. I think it’s just who she is.”
Pixie has enjoyed her years of success in the company of her boyfriend of four years, male model Oliver Cheshire, who provides a boon both personal and musical.
“It’s been great,” Pixie says. “He’s my first serious boyfriend and we’ve had loads of fun and good times.
“Before, when I was writing songs, I was imagining how things would be, but now I’ve had experience in a relationship I can write and relate to it so much better. It really helps with writing.
“I can’t think of anything bad to say about him – he’s a good guy who has a great sense of humour.
“I really want to start a family – I am a big family person – but I’m just 23. I think there is so much we both want to do before we get to that.”